Higher levels of integration skills are associated with a stronger tendency to experience impulsive urges to make unplanned purchases online, according to the study 'Modeling the significance of advertising values on online impulse'.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (2)

• online impulse buying concept
• advertising values concept