The study on online impulse buying (OIB) found that the moderation effect of certain factors was non-significant, but it identified a mediation role for user interface (UI) within advertising values and OIB.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (3)

• user interface concept
• online impulse buying concept
• advertising values concept