The study verified that advertising should be informative, credible, creative, entertaining, and integrative to influence online impulse buying (OIB) without prior planning.

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (3)

• informativeness concept
• online impulse buying concept
• entertainment concept