User interface (UI) mediates the relationships between online impulse buying (OIB) and informativeness (IF), credibility (CD), creativity (CT), entertainment (ET), and integration (NT).

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (4)

• user interface concept
• informativeness concept
• online impulse buying concept
• entertainment concept