The relationship between interactivity (IN) and online impulse buying (OIB) was not found to be mediated through the user interface (UI).

Authors

• Person: Not available Organization: Nature
  Modeling the significance of advertising values on online impulse ...

Sources

• Modeling the significance of advertising values on online impulse ... www.nature.com Nature via serper

Referenced by nodes (3)

• user interface concept
• online impulse buying concept
• interactivity concept