Knowledge Tree
consumer decision-making
Also known as: consumer decision-making processes, consumer decisions, consumer decision-making literature, customer decision-making
Facts (15)
Sources
Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org 9 facts
claimThe NeuroTypology 3 × 3 framework integrates insights from neuromarketing and consumer decision-making literature, utilizing these as 'method theories' to offer new perspectives on each stage of the purchase process.
procedureThe study reviews how actual consumer behavior is assessed and measured across the five stages of consumer decision-making: (1) need recognition, (2) information search, (3) evaluation of alternatives, (4) choice, and (5) post-purchase.
claimIntegrating multiple neuroimaging techniques, such as fMRI, EEG, and eye-tracking, allows researchers to simultaneously capture neural, physiological, and attentional data to provide a more holistic view of the consumer decision-making process.
claimMarketing and consumer research increasingly utilize neurometric techniques, including fMRI, EEG, MEG, SST, TMS, fNIRS, and PET, to understand consumer decision-making processes.
claimIntegrating neuromarketing technologies allows for a more comprehensive understanding of how environmental factors, social influences, and emotional triggers shape consumer decision-making in everyday life.
claimDeep learning models are effective at uncovering complex, non-linear relationships across varied inputs like neural signals, gaze patterns, and facial expressions, which allows for more precise predictions of consumer preferences, decisions, and emotional responses.
referenceZuschke, N. (2020) authored the paper 'An analysis of process-tracing research on consumer decision-making,' published in the Journal of Business Research, volume 111, pages 305–320.
claimMarketing and consumer research increasingly utilize non-neurometric techniques, including Eye Tracking, Galvanic Skin Response, Facial Action Coding, facial EMG, Heart Rate, and Infrared Thermography, to understand consumer decision-making processes.
claimEEG studies detect event-related potentials (ERPs), specifically the P300 and late positive potential (LPP), which serve as indicators of cognitive and emotional processing during consumer decision-making.
Behavioral economics: what it is and three ways marketers can use it quirks.com 2 facts
claimPsychological factors influencing consumer decision-making include individual demographics, personalities, attitudes, and how individuals physiologically, cognitively, and emotionally process their environment.
claimEnvironmental factors influencing consumer decision-making include external elements such as objects present, people and relationships present, atmospheric conditions, and surrounding events.
The psychological mechanisms through which digital content ... frontiersin.org Nov 12, 2025 2 facts
claimEmotional constructs significantly affect customer decision-making in digital content marketing contexts.
referenceThe study 'Investigating the impact of digital influencers on consumer decision-making and content outreach: using dual AISAS model' by authors in Econ. Res. Ekonomska istraživanja (2021) examines how digital influencers affect consumer decision-making processes.
Behavioral Economics: How Understanding the Brain Can Build ... socialmediaexaminer.com Feb 15, 2024 1 fact
claimBehavioral economics provides insights into consumer decision-making processes, allowing marketers to reach and persuade target audiences by understanding how emotions, cognitive biases, and external triggers influence choices.
Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com 1 fact
measurement70% of emotional connections between consumers and brands are tied to identity, which outweighs price in consumer decision-making.