Integrating multiple neuroimaging techniques, such as fMRI, EEG, and eye-tracking, allows researchers to simultaneously capture neural, physiological, and attentional data to provide a more holistic view of the consumer decision-making process.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• Electroencephalography concept
• consumer decision-making concept
• Eye-tracking concept