EEG studies detect event-related potentials (ERPs), specifically the P300 and late positive potential (LPP), which serve as indicators of cognitive and emotional processing during consumer decision-making.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• event-related potential concept
• Electroencephalography concept
• consumer decision-making concept