The study reviews how actual consumer behavior is assessed and measured across the five stages of consumer decision-making: (1) need recognition, (2) information search, (3) evaluation of alternatives, (4) choice, and (5) post-purchase.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (4)

• choice concept
• consumer decision-making concept
• post-purchase experience concept
• consumer behavior concept