Marketing and consumer research increasingly utilize neurometric techniques, including fMRI, EEG, MEG, SST, TMS, fNIRS, and PET, to understand consumer decision-making processes.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• Electroencephalography concept
• consumer decision-making concept
• functional near-infrared spectroscopy concept