Marketing and consumer research increasingly utilize non-neurometric techniques, including Eye Tracking, Galvanic Skin Response, Facial Action Coding, facial EMG, Heart Rate, and Infrared Thermography, to understand consumer decision-making processes.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (4)

• heart rate concept
• consumer decision-making concept
• Eye-tracking concept
• Galvanic Skin Response concept