70% of emotional connections between consumers and brands are tied to identity, which outweighs price in consumer decision-making.

Authors

• Person: Not available Organization: iResearchNet
  Marketing and Consumer Psychology - iResearchNet

Sources

• Marketing and Consumer Psychology - iResearchNet business-psychology.iresearchnet.com iResearchNet via serper

Referenced by nodes (2)

• consumer decision-making concept
• emotional connections concept