The NeuroTypology 3 × 3 framework integrates insights from neuromarketing and consumer decision-making literature, utilizing these as 'method theories' to offer new perspectives on each stage of the purchase process.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• consumer decision-making concept
• neuromarketing concept