Psychological factors influencing consumer decision-making include individual demographics, personalities, attitudes, and how individuals physiologically, cognitively, and emotionally process their environment.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (1)

• consumer decision-making concept