concept

subliminal priming

Facts (14)

Sources

Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer Feb 28, 2023 14 facts

perspectiveSmarandescu and Shimp (2015) concluded that subliminal priming has a very short-term effect and advocated for more realistic experiments conducted under actual marketplace conditions that account for factors like point-of-sale distractions.

referenceJohan C. Karremans, Wolfgang Stroebe, and Jasper Claus published the article 'Beyond Vicary’s fantasies: the impact of subliminal priming and brand choice' in the Journal of Experimental Social Psychology in 2006.

claimSmarandescu and Shimp (2015) presented three experiments showing that subliminal priming of beverage brands benefits the market leader when participants are thirsty, but this effect dissipates if there is a 15-minute time gap between the priming and the beverage choice.

claimKarremans et al. (2006) found that subliminally presenting a brand name, specifically Lipton Ice Tea, only resulted in a preference for that brand when the subjects were thirsty.

claimUnconscious perception is categorized into two groups: subliminal priming and unregistered stimuli.

accountIn a 2002 study by Strahan et al., researchers divided subjects into thirsty and non-thirsty groups and exposed them to subliminal primes related to thirst. The thirsty subjects rated a presented beverage more favorably than the non-thirsty subjects after the priming.

claimStrahan et al. (2002) demonstrated that subliminal priming is effective only when the prime aligns with an existing and appropriate motivation in the subject.

claimElgendi et al. (2018) conclude that subliminal priming of mainly affective stimuli triggers deflections in brain signals, demonstrating that such stimuli are processed by the brain.

claimSubliminal priming in advertising messages appears to be effective primarily for behaviors for which consumers have already developed a predisposition.

referenceM. Elgendi, P. Kumar, S. Barbic, N. Howard, D. Abbott, and A. Cichocki published 'Subliminal priming—state of the art and future perspectives' in the journal Behavioral Sciences in 2018.

claimIn subliminal priming experiments, the prime is presented in a manner that prevents conscious perception, allowing researchers to analyze its effects.

accountBermeitinger et al. (2009) conducted an experiment where the Dextro brand logo was subliminally incorporated into a computer game to measure real-world consumption behavior. The study found that tired, primed participants consumed more glucose than primed, lively participants, suggesting that subliminal priming is effective only when the prime addresses an existing need that can be satisfied in the current situation.

claimVerwijmeren et al. (2011) demonstrated that for subliminal priming to influence behavior, the prime must match the subject's motivation and should not be the subject's top-of-mind or habitually preferred brand. For example, a consumer who habitually drinks Pellegrino is more likely to be influenced by a competing brand like Perrier as a prime than by Pellegrino itself.

referenceStrahan, Spencer, and Zanna (2002) published 'Subliminal priming and persuasion: striking while the iron is hot' in the Journal of Experimental Social Psychology, which discusses subliminal priming and persuasion.