Strahan, Spencer, and Zanna (2002) published 'Subliminal priming and persuasion: striking while the iron is hot' in the Journal of Experimental Social Psychology, which discusses subliminal priming and persuasion.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (2)

• subliminal priming concept
• persuasion concept