In a 2002 study by Strahan et al., researchers divided subjects into thirsty and non-thirsty groups and exposed them to subliminal primes related to thirst. The thirsty subjects rated a presented beverage more favorably than the non-thirsty subjects after the priming.

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  Managerial marketing and behavioral marketing: when myths about ...

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• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

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• subliminal priming concept