Smarandescu and Shimp (2015) concluded that subliminal priming has a very short-term effect and advocated for more realistic experiments conducted under actual marketplace conditions that account for factors like point-of-sale distractions.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• subliminal priming concept