Strahan et al. (2002) demonstrated that subliminal priming is effective only when the prime aligns with an existing and appropriate motivation in the subject.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• subliminal priming concept