Verwijmeren et al. (2011) demonstrated that for subliminal priming to influence behavior, the prime must match the subject's motivation and should not be the subject's top-of-mind or habitually preferred brand. For example, a consumer who habitually drinks Pellegrino is more likely to be influenced by a competing brand like Perrier as a prime than by Pellegrino itself.

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  Managerial marketing and behavioral marketing: when myths about ...

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• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

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• subliminal priming concept