Karremans et al. (2006) found that subliminally presenting a brand name, specifically Lipton Ice Tea, only resulted in a preference for that brand when the subjects were thirsty.

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• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• subliminal priming concept