Smarandescu and Shimp (2015) presented three experiments showing that subliminal priming of beverage brands benefits the market leader when participants are thirsty, but this effect dissipates if there is a 15-minute time gap between the priming and the beverage choice.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• subliminal priming concept