concept

priming

Also known as: priming effects

Facts (19)

Sources

Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer Feb 28, 2023 11 facts

claimFitzsimons et al. (2008) found that priming effects only occur when the goal (such as being creative) aligns with the participant's desired self-concept or self-state.

referencePayne, Brown-Iannuzzi, and Loersch (2016) published 'Replicable effects of primes on human behavior' in the Journal of Experimental Psychology: General, which discusses the replicability of priming effects on human behavior.

accountDoyen et al. (2012) attempted to replicate the 1996 Bargh et al. experiment on age stereotypes because of its unique dependent measure (walking speed) and the claim that priming influences behavior without conscious awareness.

claimPriming is defined as the enhanced ability to detect or identify stimuli based on previous experience with similar or associable forms.

accountIn a study echoing Vicary's claims, researchers primed two experimental groups with beverage-related terms ("drink" or "cola") and a control group with neutral terms, then offered subjects a choice between mineral water and cola.

referenceStajkovic, Latham, Sergent, and Peterson (2019) published 'Prime and performance: can a CEO motivate employees without their awareness?' in the Journal of Business and Psychology, which examines whether CEOs can motivate employees through priming.

claimPriming is described as the facilitation of a response to a target stimulus caused by the prior presentation of a pathway stimulus.

accountExposure to a blue visual stimulus primes individuals to complete the word "?lood" as "flood," while exposure to a red visual stimulus primes individuals to complete the word as "blood."

claimPayne et al. found that participants primed with gambling-related action words such as "bet," "gamble," and "wager" were significantly more likely to place bets in games of chance like poker and blackjack compared to participants primed with requests to drop out or not bet.

measurementIn the Dijksterhuis et al. cola experiment, subjects primed with beverage terms consumed more liquid than the control group, but the specific prime "cola" had no effect on brand choice.

perspectivePayne et al. (2016) argue that the failure to replicate specific experimental results does not invalidate the entire body of research concerning the effects of priming on behavior.

Read This Story to Learn How Behavioral Economics Can Improve ... ama.org American Marketing Association Dec 1, 2018 3 facts

perspectiveTamsin Shaw, an associate professor of philosophy at New York University, argued that if subjects are unaware of unconscious influences like priming, the freedom to resist such influence becomes theoretical rather than real.

referenceDaniel Kahneman taught Silicon Valley executives about 'priming,' which he described as a crucial area of behavioral economics research, such as flashing a smiley face on a screen faster than the human eye can detect to influence mood or behavior.

referenceDaniel Kahneman taught Silicon Valley executives about 'priming,' which he described as a crucial area of behavioral economics research, citing the example of flashing a smiley face on a user's screen faster than the human eye can detect to influence mood or behavior.

Behavioral Economics: How Understanding the Brain Can Build ... socialmediaexaminer.com Social Media Examiner Feb 15, 2024 2 facts

procedureMarketers can apply priming effects by selecting emotionally-charged images, such as photos of smiling faces interacting rather than crowd shots.

claimPriming is a behavioral concept where contextual factors encountered just before a decision unconsciously influence a consumer's choice.

Behavioral economics: what it is and three ways marketers can use it quirks.com Paul Conner · Quirk's 1 fact

procedureMarketers should develop and experimentally test hypotheses when using behavioral economics phenomena to frame promotions, set price expectations, set defaults, prime goals, or choose targets.

The Problem of Hard and Easy Problems cambridge.org Cambridge University Press Mar 31, 2023 1 fact

quoteOne way to find out what something is good for is to examine what it is like not to have it. […] there is a broad spectrum of syndromes in which there is a loss of acknowledged awareness of capacities or their contents, ranging from detection, through selective attention, semantic and associative meaning, episodic memory, to language. […] The message that emerges from the clinic is unmistakable: all of the syndromes can possess implicit processing, but none of the patients can live by implicit processing alone. It cannot be used by the patient in thinking or in imagery, and this is a severe penalty. […] The amnesic patient is severely impaired, and requires continuous custodial care. Priming is intact, but of no evident use to the amnesic victim. He cannot relate what is primed today to what was primed yesterday, or to any other item in memory, including time and place and other (but not only) contextual information; he is functionally fixed in the semantic or procedural present. […] Similarly, the blindsight patient continues to fail to identify objects and to bump into them in his blind field. If he can detect a stimulus in the blind field, he does not know what it is. There may be some occasional benefit to him if he can duck as a rapidly zooming object approaches (although typically this is not a common response in blindsight subjects).

Quantum Approaches to Consciousness plato.stanford.edu Stanford Encyclopedia of Philosophy Nov 30, 2004 1 fact

claimDzhafarov and Kujala (2013) developed a method to isolate true quantum correlations in mental systems by subtracting classical context effects, such as priming.