Fitzsimons et al. (2008) found that priming effects only occur when the goal (such as being creative) aligns with the participant's desired self-concept or self-state.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (2)

• self-concept concept
• priming concept