Payne et al. found that participants primed with gambling-related action words such as "bet," "gamble," and "wager" were significantly more likely to place bets in games of chance like poker and blackjack compared to participants primed with requests to drop out or not bet.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• priming concept