In the Dijksterhuis et al. cola experiment, subjects primed with beverage terms consumed more liquid than the control group, but the specific prime "cola" had no effect on brand choice.

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• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

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• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• priming concept