Marketers should develop and experimentally test hypotheses when using behavioral economics phenomena to frame promotions, set price expectations, set defaults, prime goals, or choose targets.

Authors

• Person: Paul Conner Organization: Quirk's
  Behavioral economics: what it is and three ways marketers can use it

Sources

• Behavioral economics: what it is and three ways marketers can use it www.quirks.com Paul Conner · Quirk's via serper

Referenced by nodes (3)

• behavioral economics phenomena concept
• framing concept
• priming concept