In a study echoing Vicary's claims, researchers primed two experimental groups with beverage-related terms ("drink" or "cola") and a control group with neutral terms, then offered subjects a choice between mineral water and cola.

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  Managerial marketing and behavioral marketing: when myths about ...

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• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (1)

• priming concept