Daniel Kahneman taught Silicon Valley executives about 'priming,' which he described as a crucial area of behavioral economics research, citing the example of flashing a smiley face on a user's screen faster than the human eye can detect to influence mood or behavior.

Authors

• Person: Not available Organization: American Marketing Association
  Read This Story to Learn How Behavioral Economics Can Improve ...

Sources

• Read This Story to Learn How Behavioral Economics Can Improve ... www.ama.org American Marketing Association via serper

Referenced by nodes (3)

• behavioral economics concept
• priming concept
• Silicon Valley location