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online consumer reviews
Also known as: online consumer reviews, online customer reviews, online reviews, OCRs
Facts (8)
Sources
Neuro-insights: a systematic review of neuromarketing perspectives ... frontiersin.org 5 facts
referenceŠola et al. (2024) utilized eye-tracking (ET) to study online customer reviews.
referenceHerrando et al. (2022) utilized galvanic skin response (GSR) and electroencephalography (EEG) to study online customer reviews.
claimHerrando et al. (2022) conducted a neuroscience study demonstrating that online consumer reviews trigger emotional contagion in consumers.
referenceZhu, L., Li, H., Wang, F. K., He, W., and Tian, Z. (2020) authored the paper 'How online reviews affect purchase intention: a new model based on the stimulus-organism-response (S-O-R) framework,' published in the Aslib Journal of Information Management, volume 72, pages 463–488.
claimHerrando et al. (2022) demonstrated that online customer reviews can unconsciously trigger arousal and pleasure in consumers, which leads to a purchase.
The psychological mechanisms through which digital content ... frontiersin.org Nov 12, 2025 2 facts
referenceLi, Y., Xiong, Y., Mariuzzo, F., and Xia, S. (2021) explored the impacts of online consumer reviews on pricing and new product design strategies in the Online-to-Offline (O2O) supply chain, published in the International Journal of Production Economics.
referenceLi et al. (2021) explored the impacts of online consumer reviews on pricing and new product design strategies within the O2O (online-to-offline) supply chain.
Understanding the Psychology of Advertising | The Chicago School thechicagoschool.edu 1 fact
measurement93% of consumers report that online reviews influence their purchase decisions.