Herrando et al. (2022) conducted a neuroscience study demonstrating that online consumer reviews trigger emotional contagion in consumers.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• online consumer reviews concept