Li et al. (2021) explored the impacts of online consumer reviews on pricing and new product design strategies within the O2O (online-to-offline) supply chain.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• pricing concept
• online consumer reviews concept