Li, Y., Xiong, Y., Mariuzzo, F., and Xia, S. (2021) explored the impacts of online consumer reviews on pricing and new product design strategies in the Online-to-Offline (O2O) supply chain, published in the International Journal of Production Economics.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• pricing concept
• online consumer reviews concept