Herrando et al. (2022) demonstrated that online customer reviews can unconsciously trigger arousal and pleasure in consumers, which leads to a purchase.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• online consumer reviews concept