Herrando et al. (2022) utilized galvanic skin response (GSR) and electroencephalography (EEG) to study online customer reviews.

Authors

• Person: Not available Organization: Frontiers
  Neuro-insights: a systematic review of neuromarketing perspectives ...

Sources

• Neuro-insights: a systematic review of neuromarketing perspectives ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• Electroencephalography concept
• Galvanic Skin Response concept
• online consumer reviews concept