Knowledge Tree
Maslow’s hierarchy of needs
Facts (11)
Sources
Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Aug 9, 2025 8 facts
claimE-commerce environments appear to increase hedonic consumption, which is associated with the higher levels of Maslow's Hierarchy of Needs.
referenceMaslow's Hierarchy of Needs classifies human motivation into five ascending stages: physiological needs, safety, love/belonging, esteem, and self-actualization.
claimIn online shopping, the core of impulsive buying often resides in the psychological (belonging, esteem) and self-fulfillment levels of Maslow's Hierarchy of Needs.
claimMaslow's Hierarchy of Needs serves as a behavioral model to explain how consumers often make unplanned purchases to satisfy underlying emotional or psychological needs of which they may not be consciously aware.
claimIn the context of online shopping, impulsive buying is often driven by needs within the psychological (belonging, esteem) and self-fulfillment spheres of Maslow’s Hierarchy of Needs.
claimConsumers often make unplanned purchases to satisfy unconscious emotional or psychological needs, with Maslow's Hierarchy of Needs serving as a behavioral model for this phenomenon.
referenceMaslow's Hierarchy of Needs classifies human motivation into five ascending stages: physiological needs, safety, love/belonging, esteem, and self-actualization.
claimMaslow's Hierarchy of Needs provides a perspective for understanding impulse buying, particularly regarding emotional spending in online shopping.
The Cognitive Manipulation of Advertisement standrewseconomist.com Nov 17, 2025 1 fact
claimAdvertisers use Maslow’s hierarchy of needs as a model to create advertisements that appeal to four basic consumer needs: safety, love and belonging, esteem, and self-actualization.
The Evolution of Transcendence | Evolutionary Psychological Science link.springer.com Jun 1, 2016 1 fact
referenceIn their 2013 work, Kenrick and Griskevicius proposed an evolutionary reworking of Maslow’s hierarchy of needs, replacing 'self-actualization' at the apex with 'kin care,' which is defined as the final task humans engage in to ensure their genes outlive them.
The psychology behind ads that make people buy | Zappi zappi.io Jan 8, 2026 1 fact
claimAdvertising campaigns often target consumers' foundational emotional, social, or practical needs as defined by Maslow's Hierarchy of Needs.