Advertisers use Maslow’s hierarchy of needs as a model to create advertisements that appeal to four basic consumer needs: safety, love and belonging, esteem, and self-actualization.

Authors

• Person: Kat Roush Organization: The St Andrews Economist
  The Cognitive Manipulation of Advertisement

Sources

• The Cognitive Manipulation of Advertisement standrewseconomist.com Kat Roush · The St Andrews Economist via serper

Referenced by nodes (1)

• Maslow’s hierarchy of needs concept