Advertising campaigns often target consumers' foundational emotional, social, or practical needs as defined by Maslow's Hierarchy of Needs.

Authors

• Person: Kirsten Lamb Organization: Zappi
  The psychology behind ads that make people buy | Zappi

Sources

• The psychology behind ads that make people buy | Zappi www.zappi.io Kirsten Lamb · Zappi via serper

Referenced by nodes (1)

• Maslow’s hierarchy of needs concept