Consumers often make unplanned purchases to satisfy unconscious emotional or psychological needs, with Maslow's Hierarchy of Needs serving as a behavioral model for this phenomenon.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (2)

• Maslow’s hierarchy of needs concept
• impulse buying concept