Maslow's Hierarchy of Needs serves as a behavioral model to explain how consumers often make unplanned purchases to satisfy underlying emotional or psychological needs of which they may not be consciously aware.

Authors

• Person: Not available Organization: Journal of Management and Science Research
  Understanding the Psychology of Impulse Buying in E-Commerce

Sources

• Understanding the Psychology of Impulse Buying in E-Commerce jmsr-online.com Journal of Management and Science Research via serper

Referenced by nodes (1)

• Maslow’s hierarchy of needs concept