Knowledge Tree
digital marketing
Also known as: online marketing
Facts (18)
Sources
The psychological mechanisms through which digital content ... frontiersin.org Nov 12, 2025 13 facts
claimVisual orientation and short video platforms dominate contemporary digital marketing, a finding consistent with global digital consumption trends identified by Meng et al. (2024) and Yang and Dongqi (2025).
measurementIn a study supported by Cheah et al. (2023), emotional attachment was found to have a positive moderating role in consumer reactions to digital marketing (β = 0.148, p < 0.01).
claimThe research article 'The psychological mechanisms through which digital content marketing by online influencers affects customer loyalty: evidence from multiple countries' focuses on the keywords digital marketing, customer loyalty, emotional attachment, emotional commitment, and quantitative research.
claimFuture research needs to investigate the contribution of AI-generated content in digital marketing regarding content authenticity, emotional needs, and ethical standards.
claimShahid (2023) authored a study on the transition from traditional marketing to digital marketing at Digital Sign Media Ltd in Kokkola, Finland, published by Centria University of Applied Sciences.
procedureThe study utilized multiple group analysis (MGA) based on demographic and behavioral control variables to evaluate consumer reactions to digital marketing.
referenceKapoor and Kapoor (2021) study the evolution of e-marketing and the transition from traditional to digital marketing within the Indian hotel industry.
referenceShahid (2023) examined the transition from traditional marketing to digital marketing in a thesis published by Centria University of Applied Sciences.
claimLin and Lachman (2020) and Bonsaksen et al. (2024) identified the 18–44 age range as the core demographic for digital marketing.
measurementIn a study supported by Cheah et al. (2023), emotional commitment was found to have a significant moderation effect on consumer reactions to digital marketing (β = 0.165, p < 0.001).
claimLi et al. (2020) assert that Asia holds a global leading position in digital marketing and social media usage.
referenceSukmana, H. T. and Oh, L. K. (2024) utilized K-means clustering to analyze flight ticket search patterns to enhance digital marketing in the Journal of Digital Marketing and Digital Currency.
claimRizvanović, Zutshi, Grilo, and Nodehi (2023) developed a macro-dynamic framework of start-up growth drivers that are supported by digital marketing.
Hemp Horizons: Transforming Industries | PDF | Sustainability - Scribd scribd.com 2 facts
claimMarie Seshat Landry possesses professional expertise in the fields of artificial intelligence, digital marketing, and global policy reform.
claimMarie Seshat Landry possesses expertise in digital marketing and artificial intelligence, combined with a commitment to sustainability and ethical technology.
Inside the Consumer Brain: How Neuroscience Can Predict Ad ... ama.org May 9, 2025 1 fact
claimVideo advertising dominates digital marketing budgets.
Personal Financial Management | What It Is and The Core ... robertconsulting.uk 8 days ago 1 fact
claimRobert Mwesige holds certifications in Digital Marketing and Artificial Intelligence from Google, The HubSpot Academy, The University of Leeds, ClickStart, Accenture, and OpenClassrooms.
Managerial marketing and behavioral marketing: when myths about ... link.springer.com Feb 28, 2023 1 fact
referenceManagerial marketing is a perspective that focuses on the supplier's viewpoint, examining how markets can be handled to achieve corporate objectives (McCarthy and Perreault 1960; Kotler 1967; Baker 2003). Key focus areas include advertising effectiveness, branding, distribution channels, customer relationship management, digital marketing, new product development, organizational buying behavior, pricing, salesforce productivity, and sales promotions.