In a study supported by Cheah et al. (2023), emotional commitment was found to have a significant moderation effect on consumer reactions to digital marketing (β = 0.165, p < 0.001).

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• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

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• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (2)

• digital marketing concept
• emotional commitment concept