The research article 'The psychological mechanisms through which digital content marketing by online influencers affects customer loyalty: evidence from multiple countries' focuses on the keywords digital marketing, customer loyalty, emotional attachment, emotional commitment, and quantitative research.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (4)

• digital marketing concept
• customer loyalty concept
• emotional commitment concept
• quantitative research concept