In a study supported by Cheah et al. (2023), emotional attachment was found to have a positive moderating role in consumer reactions to digital marketing (β = 0.148, p < 0.01).

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• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

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• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• digital marketing concept