Managerial marketing is a perspective that focuses on the supplier's viewpoint, examining how markets can be handled to achieve corporate objectives (McCarthy and Perreault 1960; Kotler 1967; Baker 2003). Key focus areas include advertising effectiveness, branding, distribution channels, customer relationship management, digital marketing, new product development, organizational buying behavior, pricing, salesforce productivity, and sales promotions.

Authors

• Person: Not available Organization: Springer
  Managerial marketing and behavioral marketing: when myths about ...

Sources

• Managerial marketing and behavioral marketing: when myths about ... link.springer.com Springer via serper

Referenced by nodes (3)

• digital marketing concept
• branding concept
• pricing concept