B. Liu, L. Zhang, and W. Zhan (2022) analyzed the ethical use of big data in digital marketing, specifically focusing on the relationship between personalization and consumer behavior.

Authors

• Person: Not available Organization: Academia.edu
  Psychological triggers in online shopping: The influence of scarcity ...

Sources

• Psychological triggers in online shopping: The influence of scarcity ... www.academia.edu Academia.edu via serper

Referenced by nodes (2)

• Personalization concept
• consumer behavior concept