Knowledge Tree
digital influencers
Also known as: influencers, online influencers, digital influencers
Facts (15)
Sources
The psychological mechanisms through which digital content ... frontiersin.org Nov 12, 2025 13 facts
claimRosário and Loureiro (2021) studied the effectiveness of electronic word-of-mouth communication from digital influencers on consumer purchase intentions for smartphones.
referenceLiu, X. and Zheng, X. (2024) examined the persuasive power of social media influencers regarding brand credibility and purchase intention in the article 'The persuasive power of social media influencers in brand credibility and purchase intention' published in Humanities and Social Sciences Communications.
claimThe academic article titled 'The psychological mechanisms through which digital content marketing by online influencers affects customer loyalty: evidence from multiple countries' was authored by Q. Zhang and F. Abdullah.
measurementThe article 'The psychological mechanisms through which digital content marketing by online influencers affects customer loyalty: evidence from multiple countries' was received by the journal on September 18, 2025, and accepted on October 22, 2025.
claimGubalane and Ha (2023) found that social media influencers’ credibility affects product evaluation, product attitude, and purchase intention, with product-influencer fit acting as a mediating factor.
claimCoordinating with online influencers allows brands to target audiences more accurately, increase awareness, improve market competitiveness, and increase user retention rates.
referenceThe study 'Investigating the impact of digital influencers on consumer decision-making and content outreach: using dual AISAS model' by authors in Econ. Res. Ekonomska istraživanja (2021) examines how digital influencers affect consumer decision-making processes.
claimInteraction with online influencers creates a sense of belonging among consumers, which leads to emotional commitment to a brand, as noted by Hwang et al. (2021) and Bayram and Barut (2023).
referenceKi, Cuevas, Chong, and Lim (2020) argue that social media influencers act as human brands that attach to followers and yield positive marketing results by fulfilling consumer needs.
perspectiveMarketing driven by emotions carries risks such as misleading content and hidden advertising, requiring firms to prioritize transparent disclosure and truthful expression when collaborating with influencers.
measurementThe article 'The psychological mechanisms through which digital content marketing by online influencers affects customer loyalty: evidence from multiple countries' was published in Frontiers in Communication on November 13, 2025.
claimWorking with influencers who evoke emotional feedback makes digital content more interesting and maintains a longer-lasting effect on customers.
referenceBarari, M. M., Eisend, M., Jain, S. P. (2025) published 'A meta-analysis of the effectiveness of social media influencers: mechanisms and moderation' in the Journal of the Academy of Marketing Science.
The Influence of Behavioral Biases on Investment Decisions jmsr-online.com Jul 8, 2025 1 fact
claimConfirmation bias leads investors to seek, interpret, and remember information that confirms their pre-existing beliefs while discounting contradictory evidence, a phenomenon that is particularly potent in digital communities where influencers reinforce shared narratives.
The Children and Screens Guide for Child Development and Media ... childrenandscreens.org 1 fact
procedureParents can gain insight into the norms and expectations their child is navigating online by identifying which influencers their adolescent follows and reviewing those feeds.