Interaction with online influencers creates a sense of belonging among consumers, which leads to emotional commitment to a brand, as noted by Hwang et al. (2021) and Bayram and Barut (2023).

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (4)

• brand concept
• digital influencers concept
• emotional commitment concept
• sense of belonging concept