Ki, Cuevas, Chong, and Lim (2020) argue that social media influencers act as human brands that attach to followers and yield positive marketing results by fulfilling consumer needs.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (1)

• digital influencers concept