The academic article titled 'The psychological mechanisms through which digital content marketing by online influencers affects customer loyalty: evidence from multiple countries' was authored by Q. Zhang and F. Abdullah.

Authors

• Person: Not available Organization: Frontiers
  The psychological mechanisms through which digital content ...

Sources

• The psychological mechanisms through which digital content ... www.frontiersin.org Frontiers via serper

Referenced by nodes (3)

• digital influencers concept
• customer loyalty concept
• digital content marketing concept